Multifaceted Campaign
Grenfell Athletic FC - Dig In
This campaign was a live brief in collaboration with Grenfell Athletic Football Club. I named the campaign Dig In, and it was structured around supporting local residents struggling with food poverty through a central community garden. The project required three outcomes; a design for the 2024-25 shirt, a plan for a community project, and a proposal presentation.
The outcomes I presented were: the 2024/25 season shirt design, a seed pack to be distributed with each shirt (to encourage fans outside of the Grenfell area to engage with the focus of growth and community gardening), as well as a design for a community garden to be built in Lancaster Green, in the shadow of Grenfell Tower. I also developed a visual language and style for the campaign.
Click here to see the full project visual summary - documenting the full design process, including context, research and visual development.
The outcomes I presented were: the 2024/25 season shirt design, a seed pack to be distributed with each shirt (to encourage fans outside of the Grenfell area to engage with the focus of growth and community gardening), as well as a design for a community garden to be built in Lancaster Green, in the shadow of Grenfell Tower. I also developed a visual language and style for the campaign.
Click here to see the full project visual summary - documenting the full design process, including context, research and visual development.
University Project, 2023